Which of the following is NOT an advantage of international licensing?
A: Obtain extra income for technical know-how and services.
B: Pave the way for future investments in the market.
C: Political risk is minimized as the licensee is usually 100% locally owned.
D: It does not give a firm tight control over manufacturing, marketing, and strategy.
A: Obtain extra income for technical know-how and services.
B: Pave the way for future investments in the market.
C: Political risk is minimized as the licensee is usually 100% locally owned.
D: It does not give a firm tight control over manufacturing, marketing, and strategy.
举一反三
- Which<br/>of the following is an advantage of joint ventures but a disadvantage<br/>of wholly owned foreign subsidiaries? ( ) A: to<br/>share costs and risks with a local partner B: to<br/>help global strategic coordination C: to<br/>control operation in host country better D: to<br/>control technical know-how of the investing firm
- The objective of market segmentation is to minimize risk by determining which products have the best chances for （）of a target market and determining the best way to （） to the market.
- Linking current and future needs with current and future markets is the primary focus of:( ) A: internal users of purchased goods and services. B: each individual buyer. C: an effective marketing strategy. D: an effective organizational strategy. E: an effective supply strategy.
- A firm can establish a wholly owned subsidiary in a country by building a subsidiary from the ground up, called the （ ）. A: licensing agreement B: turnkey strategy C: joint venture D: greenfield strategy
- Japan is cited as an example of ______. A: how to keep the internal market to Japanese companies B: how to obtain technology from abroad C: the success of multinational ownership D: using licensing agreement as an effective way for obtaining technology