举一反三
- Effective target marketing requires marketers to succeed in the market through market segmentation, target market selection and market positioning.
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- Which of the following would be the best title for the passage（） A: Selling and Buying. B: What is the Market C: Everything you do Is producing for the market. D: What the market can do for you
- Online market is similar to the real market, which can be divided into three types: consumer market, market and government market.
- Which of following is not market segmentation? ( ) A: Segmenting<br/>business market B: Segmenting<br/>local market C: Segmenting<br/>consumer market D: Segmenting<br/>international market
内容
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Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning. A: market targeting B: marketing implementation C: supply-chain analysis D: price discrimination E: market diversification
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3. Which of the following approach belongs to market segmentation?
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Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
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All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion
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This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning.