举一反三
- International marketing is “the process involved in the creation，（）, distribution, promotion, and pricing of products, services, ideas, and experiences for （）
- 【单选题】The CPI differs from the GDP deflator in that the CPI A. includes raw material prices whereas the GDP deflator does not. B. includes only goods whereas the GDP deflator includes both goods and services. C. includes only services whereas the GDP deflator includes both goods and services. D. includes only items the typical household buys, whereas the GDP deflator includes all goods and services produced in the economy.
- With the current emphasis on product development, pricing, branding, and promotion, the physical distribution of materials and goods is no longer a major concern of marketing.
- The marketing strategy section of a business plan，mainly elaborates on products, prices, promotion, and distribution strategies, and builds an overall marketing strategy and a general policy for products or services.
- Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? A: sales promotion and advertising B: advertising and publicity C: publicity and personal selling D: reminder advertising and personal selling E: sales promotion and personal selling
内容
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International marketing mix involves international products, international pricing, international distribution, and international promotion.
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Domestic marketing is the marketing activities of production, promotion, advertising, distribution, selling and customer satisfaction more than one country.
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4. Which of the following could be a weakness? A: A developing market such as the Internet B: Competitors with access to better channels of distribution C: Poor quality of goods and services D: Special marketing expertise
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4. Which of the following could be a weakness? A: A developing market such as the Internet B: Competitors with access to better channels of distribution C: Poor quality of goods and services D: Special marketing expertise
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When comparing the services marketing mix to the physical goods marketing mix in terms of the 'Ps' framework, which of the following is not one of the additional three 'Ps' of services marketing?