the practice of a company paying for its product to be placed in a clear position in a film or television programme as a form of advertising.
A: spam
B: product placement
C: signboards
D: slogan
A: spam
B: product placement
C: signboards
D: slogan
举一反三
- ______ : a form of advertising in which a company arranges for one or more of its products to appear in a television program or film
- Advertising, in its simplest form, is the way in which the (__) or (__) of a product communicates with consumers via a (__), or many different (__).
- A company cannot stretch its product line downward.
- What will determine that people will continue to use the product A: The product’s own worth. B: The product’s design. C: The product’s advertising. D: The product’s price.
- The use of BMW cars and Nokia phones in James Bond films are examples of ___________ . A: product endorsement B: product placement C: product cycle D: product range