Advertising, in its simplest form, is the way in which the (__) or (__) of a product communicates with consumers via a (__), or many different (__).
举一反三
- ______ : a specific group of consumers at which a company aims its product and services
- The example of Cannon advertisement that displays consumers its specification, features and so on illustrates the function of advertising that it provides product and brand information.
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
- ______ : a form of advertising in which a company arranges for one or more of its products to appear in a television program or film
- When consumers are dissatisfied with their current product, despite of the established habit, advertising ______.