举一反三
- Which of the following is NOT what marketers at the attention stage should focus on?( ) A: Letting customers know that they need a product B: Motivating customers to buy C: Informing customers that the company exists D: Raising customer awareness of the product
- What does the professor mean when he says this A: Marketers could only create products instead of demands. B: Marketers should create the proper market for their products. C: Marketers can influence customers’ demands. D: Marketers are dominated by the customers.
- Marketers and business researchers should carefully study the customer wants and needs.
- In the third paragraph, special ________of the guest should also be mentioned so as to plan effectively for the guest. A: asking B: inquire C: requirements D: reply
- Marketers should find out （）customers want A: what B: which C: that D: with
内容
- 0
Marketers should do some research to see if the customers are price sensitive ,and then to estimate the quality of demand.
- 1
His plan is carefully prepared and full of details, so it is a very __________ one.
- 2
What should you NOT do during the customer discovery phase of customer development? A: Get out of the building to meet with customers B: Observe the customers to determine their pain or problem C: Show the customers a prototype of your new product D: Ask customers questions to better understand their pain E: Listening with your eyes
- 3
1. Product presentations are not _________________
- 4
The project scope is measured against the ______, while the product scope is measured against the ______. A: plan, requirements B: requirements, measure of success C: scope baseline, scope definition D: contract, verification