Which of the following methods of market research is not an example of "primary research"? ( )
A: Questionnaires
B: A company’s own sales statistics and records
C: Test marketing
D: Consumer panels
A: Questionnaires
B: A company’s own sales statistics and records
C: Test marketing
D: Consumer panels
举一反三
- Which of the following departments is responsible for the company's computers and network? A: Sales Department B: Information Technology Department C: Research and Development Department D: Marketing Department
- Which twoof the following techniquescan be used for market research? A: Field research B: Deskresearch C: Advertizing D: Sales promotion
- Which of the following is NOT to explain the methods? A: What is the research design? B: What materials and techniques did the research use? C: What statistics did the research analyze? D: What procedures did the research follow?
- Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- Which of the following is not an example of a primary activity?() A: Logistics B: Marketing and sales C: Customer service D: Production