Which of the following statements are correct？（ ）
A: The overall effectiveness of advertising can be difficult to measure.
B: Advertising via television can be effective in targeting a geographically concentrated audience.
C: c. Advertising in newspaper can be effective in reaching niche target markets.
D: Advertising in magazines can be effective in reaching niche target markets.
A: The overall effectiveness of advertising can be difficult to measure.
B: Advertising via television can be effective in targeting a geographically concentrated audience.
C: c. Advertising in newspaper can be effective in reaching niche target markets.
D: Advertising in magazines can be effective in reaching niche target markets.
举一反三
- Which of the following statements are correct？（ ） A: The overall effectiveness of advertising can be difficult to measure. B: Advertising via television can be effective in targeting a geographically concentrated audience. C: c. Advertising in newspaper can be effective in reaching niche target markets. D: Advertising in magazines can be effective in reaching niche target markets.
- We can take the following activities for sales promotion except ( ). A: television advertising B: playing games C: newspaper advertising D: trade fairs
- According to the objective of advertising, we can classify the advertising into few types, such as ( ). A: Informative advertising B: Mentioned advertising C: Persuasive advertising D: Reminder advertising
- we can look for target clients by___ A: writting a letter B: calling C: advertising D: searching
- Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.