Which of the following statements are correct？（ ）
A: An organisation following the target marketing concept should target all market segments.
B: Markets can be segmented many different ways using different segmentation variables.
C: Market segments should be selected for targeting after an evaluation process.
D: Different target markets may require a different positioning strategy.
A: An organisation following the target marketing concept should target all market segments.
B: Markets can be segmented many different ways using different segmentation variables.
C: Market segments should be selected for targeting after an evaluation process.
D: Different target markets may require a different positioning strategy.
举一反三
- Which of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- Companies can generally use three criteria to identify different market segments: