A: An organisation following the target marketing concept should target all market segments.
B: Markets can be segmented many different ways using different segmentation variables.
C: Market segments should be selected for targeting after an evaluation process.
D: Different target markets may require a different positioning strategy.
举一反三
- Which of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- Companies can generally use three criteria to identify different market segments:
内容
- 0
The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- 1
All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion
- 2
Effective target marketing requires marketers to succeed in the market through market segmentation, target market selection and market positioning.
- 3
Which of the following best defines market segmentation A: The identification of customers with common characteristics and needs B: The identification of customers with heterogeneous characteristics and needs C: The grouping of customers with different characteristics D: The process of reducing large markets into smaller markets without regard to customer characteristics E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
- 4
Regarding product life cycles, a good marketing manager knows that: A: A) once a market goes into sales decline, oligopoly conditions set in. B: B) entirely different target markets may be involved at different stages of the product life cycle. C: C) industry profits are increasing well after sales start to decline. D: D) a product that doesn't get beyond the introduction stage is still likely to be very profitable. E: E) All of the above are true.