Which of the following statements are correct？（ ）
A: Mass marketing is best suited to situations where buyers have common wants, needs and demands.
B: Target marketing is best suited to situations where buyers have common wants, needs and demands.
C: Customised marketing is best suited to situations where buyers have unique wants, needs and demands.
D: Target marketing is best suited to situations where subgroups in the market can be identified that have similar characteristics.
A: Mass marketing is best suited to situations where buyers have common wants, needs and demands.
B: Target marketing is best suited to situations where buyers have common wants, needs and demands.
C: Customised marketing is best suited to situations where buyers have unique wants, needs and demands.
D: Target marketing is best suited to situations where subgroups in the market can be identified that have similar characteristics.
举一反三
- Market involves aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
- Which of the following options best describes the target marketing concept?
- In Maketing, customer needs are similar to customer wants, but different from customer demands.
- Scarcity guarantees that A: demands will exceed wants. B: wants will exceed demands. C: demands will be equal to wants. D: most demands will be satisfied.
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products