举一反三
- Which of the following statements are correct？（ ） A: Mass marketing is best suited to situations where buyers have common wants, needs and demands. B: Target marketing is best suited to situations where buyers have common wants, needs and demands. C: Customised marketing is best suited to situations where buyers have unique wants, needs and demands. D: Target marketing is best suited to situations where subgroups in the market can be identified that have similar characteristics.
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- Market segmentation involves identifying customers with common characteristics and needs.
- A common ______ to jokes is to laugh. A: response B: reaction C: action D: respond
- Ingeneral,elasticityisameasureof A: the extent to which advances in technology are adopted by producers. B: the extent to which a market is competitive. C: how firms’ profits respond to changes in market prices. D: how much buyers and sellers respond to changes in market conditions.
内容
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Market segmentation is not to classify products, but to classify customer groups with different needs for the same product.
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Ingeneral,elasticityis A: the friction that develops between buyers and sellers in a market. B: a measure of how much government intervention is prevalent in a market. C: a measure of how competitive a market is. D: a measure of how much buyers and sellers respond to changes in market conditions.
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Market segmentation is dividing the large market into small groups based on ( ). A: Same age B: Same income C: Common interests D: Shared characteristics
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( )is dividing a market into smaller segments with distinct needs, characteristics or behavior that might require separate marketing strategies or mix.
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One common characteristic of Britain's toy market and America's toy<br/>market is that both ______. A: are under great influence of marketing campaigns B: focus more on entertainment functions of the toys C: have about one-quarter of license-driven toy sales