Market involves aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
举一反三
- Which of the following statements are correct?( ) A: Mass marketing is best suited to situations where buyers have common wants, needs and demands. B: Target marketing is best suited to situations where buyers have common wants, needs and demands. C: Customised marketing is best suited to situations where buyers have unique wants, needs and demands. D: Target marketing is best suited to situations where subgroups in the market can be identified that have similar characteristics.
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- Market segmentation involves identifying customers with common characteristics and needs.
- A common ______ to jokes is to laugh. A: response B: reaction C: action D: respond
- Ingeneral,elasticityisameasureof A: the extent to which advances in technology are adopted by producers. B: the extent to which a market is competitive. C: how firms’ profits respond to changes in market prices. D: how much buyers and sellers respond to changes in market conditions.