Which of the following statements are correct？（ ）
A: Psychographic segmentation variables include consumer lifestyles.
B: Psychographic segmentation variables include consumer brand loyalty.
C: Psychographic segmentation variables include consumer personality attributes.
D: Psychographic segmentation variables include consumer's benefit expectations of a product.
A: Psychographic segmentation variables include consumer lifestyles.
B: Psychographic segmentation variables include consumer brand loyalty.
C: Psychographic segmentation variables include consumer personality attributes.
D: Psychographic segmentation variables include consumer's benefit expectations of a product.
举一反三
- 【多选题】What does “Market Segmentation” include? A: Geographic variables B: Demographic variables C: Psychographic variables D: Product-use variables
- Which of the following is a psychographic characteristic of a consumer?
- There are 4 types of market segmentation which are most commonly used. They are _______. A: demographic segmentation B: behavioral segmentation C: psychographic segmentation D: geographic segmentation
- “Psychographic segmentation”的中文意思是（ ）
- Market segmentation variables should always ________.