【多选题】What does “Market Segmentation” include?
A: Geographic variables
B: Demographic variables
C: Psychographic variables
D: Product-use variables
A: Geographic variables
B: Demographic variables
C: Psychographic variables
D: Product-use variables
举一反三
- Which of the following statements are correct？（ ） A: Psychographic segmentation variables include consumer lifestyles. B: Psychographic segmentation variables include consumer brand loyalty. C: Psychographic segmentation variables include consumer personality attributes. D: Psychographic segmentation variables include consumer's benefit expectations of a product.
- Demographic segmentation is usually divided the market into groups on the basis the variables such as ().
- Market segmentation variables should always ________.
- The<br/>international market segmentation variables include (<br/>). A: Cultural<br/>Factors B: Legal<br/>Factors C: Political<br/>Factors D: Economic<br/>Factors
- There are 4 types of market segmentation which are most commonly used. They are _______. A: demographic segmentation B: behavioral segmentation C: psychographic segmentation D: geographic segmentation