Which marketing intelligence tool measures the difference between management’s perceptions of overall performance and customers’ perceptions?
A: Customer perceptions audit (CPA)
B: Gap analysis
C: Customer satisfaction index (CSI)
D: Other people’s data (OPD)
A: Customer perceptions audit (CPA)
B: Gap analysis
C: Customer satisfaction index (CSI)
D: Other people’s data (OPD)
举一反三
- Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.
- ________ is the third stage in the conflict process and it intervenes between people's perceptions and their overt behavior. A: Potential for opposition B: Intention C: Cognition D: Attribution E: Behavioral manifestation
- The values of a people, their customs, and their perceptions of the world _____ their language.
- The meanings people attach to their perceptions are greatly determined by their cultural background.
- How Are our perCeptions of our own ACtions Different from our perCeptions of the ACtions of others？