Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.
举一反三
- Customer<br/>relationship management applications dealing with the analysis of<br/>customer data to provide information for improving business<br/>performance best describes ____ applications. A: operational<br/>CRM B: analytical<br/>CRM C: operational<br/>SCM D: analytical<br/>SFA
- Customer relationship management helps manage detailed information about individual customers and maximize customer loyalty.
- Customer Relationship Management
- Which marketing intelligence tool measures the difference between management’s perceptions of overall performance and customers’ perceptions? A: Customer perceptions audit (CPA) B: Gap analysis C: Customer satisfaction index (CSI) D: Other people’s data (OPD)
- Customer master data contains all the necessary information needed to business with an external supplier.