Market potential refers to the minimum possible sales in the total market for a product category, by all organisations.
举一反三
- An organisation should compare its sales from a product or service in a specified market to the sales earned by the entity with the largest market share， not the total sales in the market as a whole.（ ）
- Market share refers to the proportion of the total market held by an organisation.
- The sales of a particular company in a market, expressed as a percentage of the total sales is called . A: market value B: market share C: market price D: market cap
- Market demand relevant to industry marketing expenditure show infinity, is said to be ( ) A: share potential B: market demand C: market potential D: product potential
- All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion