All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ).
A: positioning
B: product
C: plan
D: sales promotion
A: positioning
B: product
C: plan
D: sales promotion
举一反三
- Effective target marketing requires marketers to succeed in the market through market segmentation, target market selection and market positioning.
- This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- All marketing strategy is built on segmentation, targeting, and ________. A: positioning B: product C: planning D: promotion E: performance
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.