what is Market-Skimming pricing?
A: Set a low initial price in order to penetrate the market quickly and deeply.
B: Set a high price for a new product to skim revenues layer by layer from the market.
C: determine the price according to the perceived value of the buyer to the product.
A: Set a low initial price in order to penetrate the market quickly and deeply.
B: Set a high price for a new product to skim revenues layer by layer from the market.
C: determine the price according to the perceived value of the buyer to the product.
举一反三
- ( ) Pricing means the price of a product is initially set at a price lower than the eventual market price, to attract new customers.
- Which of the following is a definition of the Market Skimming pricing strategy? A: Add a profit margin to the total cost of producing the item B: Add a profit margin to the marginal cost of producing the item C: Set a high price initially then lower gradually to increase demand D: Set a low price initially to get a large market share, increase later
- The way to put the products into mass market is to set different levels of price: low, medium, high prices.
- Assume a market is perfectly competitive. When a new producer enters the market, the A: price in the market increases. B: price in the market decreases. C: price in the market does not change. D: market is no longer a competitive market.
- Producer surplus is equal to: A: the difference between the highest market price consumers are willing to pay for a product and the minimum amount producers are willing to accept for that product. B: the difference between the market price consumers are willing to pay for a product and the actual price they pay. C: the price a producer receives for a product minus the marginal cost of production. D: the economic profit earned from the sale of a good, minus its marginal cost of production.