( ) Pricing means the price of a product is initially set at a price lower than the eventual market price, to attract new customers.
举一反三
- what is Market-Skimming pricing? A: Set a low initial price in order to penetrate the market quickly and deeply. B: Set a high price for a new product to skim revenues layer by layer from the market. C: determine the price according to the perceived value of the buyer to the product.
- Which of the following is a definition of the Market Skimming pricing strategy? A: Add a profit margin to the total cost of producing the item B: Add a profit margin to the marginal cost of producing the item C: Set a high price initially then lower gradually to increase demand D: Set a low price initially to get a large market share, increase later
- A company set it's the price of a product as $1.99 than $2. This reflect they adopt ( ) . A: Integer Pricing B: Mantissa pricing C: Prestige pricing D: Product-form pricing
- The new CEO helped the company plan a completely new strategy to attract customers through trend and style, rather than price discount.
- _______________ is when a country or company exports a product at a price that is lower in the foreign importing market than the price in the exporter's domestic market. A: trade barrier B: dumping C: tariff D: open border