Section A Exploratory Reading Skim the following passage and decide whether the following statements are true or false according to the passage. Advertising has become a very specialized activity in modern times. In the business world of today, supply is usually greater than demand. There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand. They always have to remind the consumer of the name and the quality of their product. They do this by advertising.The manufacturer advertises in the newspapers and on posters. He sometimes pays for songs about his product in commercial radio programs. He employs attractive sales girls to distribute samples of it. He organizes competitions with prizes for the winners. He often advertises on the screens of local cinemas. Most important of all, in countries that have television he has advertisements put into programs that will accept them.Manufacturers often spend large sums of money on advertisements. We buy a particular product because we think that it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth.Statements1. Demand is usually greater than supply in modern business world.
举一反三
- He has _____ been to Beijing, has he? A: often B: sometimes C: usually D: never
- [音频] Directions: Listen to the following passage and fill in the blanks with the words you hear. We are wrong if we think that the only purpose of advertising is to ___1___ goods. There is another important function of advertising, which is to___2___. A great deal of our knowledge about household goods comes from the___3___ we read. Advertisements introduce us to new ___4___ and remind us of the existence of the ones we know about. If you want to buy a___5___ machine, you would probably get details about its performance,___6___, price and so on from an advertisement. We must not forget the fact that advertising___7___our money. The fact that we ___8___so little for our daily newspapers, or can enjoy so many broadcast programs is ___9___ entirely to the money spent by ___10___./module/audioplay.html?objectid=12ab1d3795f731701108bddd29b9f32d
- (passage) 2. Why is an inquiry important to an exporter? A: Because it’s a way for the importer to ask the exporter if he can supply the goods. B: Because it often builds a new and perhaps very valuable business relationship. C: Because a great number of business trades start with an inquiry.
- We all like to have John do the job because he has a lot on the ______.
- Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality。（ ）