Brand can be divided into several types: Service brand and Retail brand.

_________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness

Brand mantras are typically designed to capture the brand's points-of-parity, that is, what is unique about the brand.

Brand can be divided into several types: Service brand and Retail brand. A: 正确 B: 错误

中国大学MOOC: The first stage in brand building is to ______ the brand.

________ can be defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.

The first stage in brand building is to ______ the brand. A: personalize B: define C: expose D: review

When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand

中国大学MOOC: Ford Motor Company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand.

___ is a group of consumers who share a set of social relationships based on usage of or interest in a product/brand. （ ） A: A reference group B: A consumer lifestyle C: An opinion leader D: A brand community