• 2021-04-14
    1.Marketingcommunicationscaninfluenceaconsumer’slevelofself-esteem.Exposuretoadvertisementscantriggeraprocessofsocialcomparison,inwhichapersontriestoevaluatehisorherselfbycomparingittothepeopleshowninadvertisingimages.
    ()Aconsumer’slevelofself-esteemistheeffectofaprocessofsocialcomparison.