1.Marketingcommunicationscaninfluenceaconsumer’slevelofself-esteem.Exposuretoadvertisementscantriggeraprocessofsocialcomparison,inwhichapersontriestoevaluatehisorherselfbycomparingittothepeopleshowninadvertisingimages. （）Aconsumer’slevelofself-esteemistheeffectofaprocessofsocialcomparison.
1.Marketingcommunicationscaninfluenceaconsumer’slevelofself-esteem.Exposuretoadvertisementscantriggeraprocessofsocialcomparison,inwhichapersontriestoevaluatehisorherselfbycomparingittothepeopleshowninadvertisingimages. （）Aconsumer’slevelofself-esteemistheeffectofaprocessofsocialcomparison.
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