Some companies have adopted a ________ strategy, offering just the right combination of quality and good service at a fair price.
A: cost-based pricing
B: good-value pricing
C: cost-plus pricing
D: low-price image
A: cost-based pricing
B: good-value pricing
C: cost-plus pricing
D: low-price image
举一反三
- ________ pricing refers to offering just the right combination of quality and gratifying service at a fair price. A: Markup B: Good-value C: Cost-plus D: Target profit
- Joe, a hair dresser, offers students a discount price on haircuts. This form of pricing is an example of A: a marginal cost pricing rule. B: an average cost pricing rule. C: price discrimination. D: perfect price discrimination.
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- Which of the following is NOT a method of transfer pricing? A: Cost plus transfer price B: Internal price C: Market-based transfer price D: Two part transfer price
- The simplest pricing method is cost-plus pricing, which involves adding a standard markup to the cost of the product.( )