________.
()
A: customer lifetime value and customer equity
B: an inside-out perspective and an outside-in perspective
C: consumer short-run wants and consumer long-run welfare
D: marketing mixes and market offerings
举一反三
- From a marketing perspective, the ultimate goal of marketing is ( ). A: selling products to consumers B: survival and growth C: earn profits D: satisfy customer needs and wants
- 营销目标() A: brand<br/>loyalty B: brand<br/>value C: buying<br/>habit D: buying<br/>motivation E: consumer<br/>survey F: customer<br/>service G: distribution<br/>channel H: market<br/>potential I: market<br/>research J: market<br/>share K: market<br/>size L: marketing<br/>goal M: marketing<br/>plan N: product<br/>image O: reference<br/>price P: sales<br/>analysis Q: sales<br/>promotion
- SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______. A: brand loyalty B: customer equity C: customer-perceived value D: customer lifetime value E: a societal marketing campaigns
- B2C是英文（ ）的缩写。 A: Business to Customer B: Business 2 Customer C: Consumer to Consumer D: Consumer 2 Consumer
- Translate the following marketing-related terms into Chinese.[br][/br] [br][/br] 1. customer lifetime value 2. marketing mix 3. variable costs 4. market-skimming pricing 5. segmented pricing 6. optional product pricing 7. exclusive distribution 8. factory outlet 9. buzz marketing 10. personal selling
内容
- 0
Customer equity refers to the total combined customer lifetime value of all of the company's current and potential customers.
- 1
Consumer marketing research is a
- 2
"Diseconomies of scale" occur in ( ) A: the long run, but not the short run. B: the short run, but not the long run. C: both the short run and the long run. D: neither the short run nor the long run.
- 3
Manager of the Marketing Department: establishing marketing strategies to meet organizational objectives; overseeing all marketing, advertising and promotional activities;__________（评估）customer research, market conditions, competitor data.
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If the price of oak lumber increases, what happens to consumer<br/>surplus in the market for oak cabinets? () A: Consumer<br/>surplus increases. B: Consumer<br/>surplus decreases. C: Consumer<br/>surplus will not change consumer surplus; only producer surplus<br/>changes. D: Consumer<br/>surplus depends on what event led to the increase in the price of oak<br/>lumber.