The societal marketing concept seeks to establish a balance between
________.
()
A: customer lifetime value and customer equity
B: an inside-out perspective and an outside-in perspective
C: consumer short-run wants and consumer long-run welfare
D: marketing mixes and market offerings
________.
()
A: customer lifetime value and customer equity
B: an inside-out perspective and an outside-in perspective
C: consumer short-run wants and consumer long-run welfare
D: marketing mixes and market offerings
举一反三
- From a marketing perspective, the ultimate goal of marketing is ( ). A: selling products to consumers B: survival and growth C: earn profits D: satisfy customer needs and wants
- 营销目标() A: brand<br/>loyalty B: brand<br/>value C: buying<br/>habit D: buying<br/>motivation E: consumer<br/>survey F: customer<br/>service G: distribution<br/>channel H: market<br/>potential I: market<br/>research J: market<br/>share K: market<br/>size L: marketing<br/>goal M: marketing<br/>plan N: product<br/>image O: reference<br/>price P: sales<br/>analysis Q: sales<br/>promotion
- SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______. A: brand loyalty B: customer equity C: customer-perceived value D: customer lifetime value E: a societal marketing campaigns
- B2C是英文（ ）的缩写。 A: Business to Customer B: Business 2 Customer C: Consumer to Consumer D: Consumer 2 Consumer
- Translate the following marketing-related terms into Chinese.[br][/br] [br][/br] 1. customer lifetime value 2. marketing mix 3. variable costs 4. market-skimming pricing 5. segmented pricing 6. optional product pricing 7. exclusive distribution 8. factory outlet 9. buzz marketing 10. personal selling