SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______.
A: brand loyalty
B: customer equity
C: customer-perceived value
D: customer lifetime value
E: a societal marketing campaigns
A: brand loyalty
B: customer equity
C: customer-perceived value
D: customer lifetime value
E: a societal marketing campaigns
举一反三
- A company's ________ includes all the experiences the customer will have on the way to obtaining and using the offering. A: value proposition B: value delivery system C: customer-value analysis D: total customer benefit E: total customer cost
- _________ is the benefit that a customer will get from a product or service in comparison with its cost. This benefit might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else. A: Customer satisfaction B: Customer loyalty C: Customer value D: Customer retention
- Customers' lifetime value refers to the total revenue that each customer may bring to a company in the future, including customers'? A: historical value B: current value C: potential value D: surplus value
- The costs of _______ are much lower than the costs of recruiting new customers. A: customer satisfaction B: customer loyalty C: customer value D: customer retention
- The societal marketing concept seeks to establish a balance between<br/>________.<br/>() A: customer lifetime value and customer equity B: an inside-out perspective and an outside-in perspective C: consumer short-run wants and consumer long-run welfare D: marketing mixes and market offerings