The traditional concepts of "marketing mix" and "4P" may not be sufficient to describe modern marketing solutions. ( ) is to match and harmonize marketing activities to maximize their respective and integrated effects.
A: Mass customization
B: Global marketing
C: Relationship marketing
D: Integrated marketing
A: Mass customization
B: Global marketing
C: Relationship marketing
D: Integrated marketing
D
举一反三
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- The accurate statement about internet marketing and traditional marketing is ( )。 A: Network marketing is still a kind of unrealized marketing method for the time being B: Network marketing can not impact on traditional marketing C: Internet marketing will eventually be combined with traditional marketing D: Internet marketing will completely replace all traditional marketing methods
- What is the effective marketing strategy used by a company to expand their customer base from one thousand to a million ? A: Digital marketing B: Traditional media marketing C: Mass marketing D: Word-of-mouth marketing
- The biggest difference between integrated marketing and traditional marketing is that the former takes ( ) as the starting point to think about marketing problems systematically. A: Customer demand B: Investment demand C: Demand for sustainable development D: Profit demand
- Precision marketing is actually making full use of various ______to push the marketing information to more accurate users, so as to save the marketing cost and maximize the marketing effect. A: traditional media B: the new media
内容
- 0
Marketing mix represents the methods by which marketing managers seek to meet marketing objectives.
- 1
Which of the following marketing management concepts is most likely to lead to marketing myopia? A: customer-driven marketing concept B: customer-driving marketing concept C: product concept D: marketing concept
- 2
Marketing planning involves designing activities relating to marketing __________ and the changing marketing environment.
- 3
Market targeting can’t be carried out at ( ）level. A: Mass Marketing B: Segmented Marketing C: Macro Marketing D: Micro Marketing
- 4
1. what is the relationship between marketing and marketing research