The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________.
A: direct marketing
B: integrated marketing
C: promotion mix
D: target marketing
A: direct marketing
B: integrated marketing
C: promotion mix
D: target marketing
举一反三
- _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product. A: STP B: Segmentation C: Targeting D: Marketing mix
- 中国大学MOOC: _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product.
- Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues? A: affiliate marketing B: viral marketing C: native advertising D: lead generation marketing
- The traditional concepts of "marketing mix" and "4P" may not be sufficient to describe modern marketing solutions. ( ) is to match and harmonize marketing activities to maximize their respective and integrated effects. A: Mass customization B: Global marketing C: Relationship marketing D: Integrated marketing
- Database marketing is ideal when a company does not have direct contact with its customers。（ ）