• 2022-06-06
    A brand with high-value brand equity is a very valuable asset. ( )
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    • 0

      Why is the brand very important?

    • 1

      Sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the longer term。( )

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      The full mix of benefits on which a brand is differentiated and positioned is known as the brand's ________. A: supply chain B: value chain C: demand chain D: value proposition

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      品牌资产(brand<br/>equity)来自消费者反应的差异。(<br/>)

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      Your suggestion is _______to us. A: of very value B: great valuable C: of great value D: very value