_________ is not a junior equity of a brand. ( ).
A: Brand reputation
B: Brand recognition
C: Brand loyalty
D: Brand awareness
A: Brand reputation
B: Brand recognition
C: Brand loyalty
D: Brand awareness
举一反三
- Not enough people recognize our logo; we need to spend a lot more on raising___________ . A: brand stretching B: brand loyalty C: brand awareness D: brand equity
- Apple’s ____ is an apple with a bite taken from it. A: brand awareness B: brand value C: logo D: brand recognition
- Brand _________ is customers' ability to recall and recognize the brand, the logo, and the advertisements. A: awareness B: loyalty C: communication D: element
- Brand ________ refers to the linking of a brand to other favorable images, such as a celebrity. A: association B: loyalty C: awareness D: insistence
- A brand with high-value brand equity is a very valuable asset. （ ）