Prestige pricing strategy does work when the item has a high quality or luxury item that can justify the high price.
举一反三
- Which of the following is a definition of the Market Skimming pricing strategy? A: Add a profit margin to the total cost of producing the item B: Add a profit margin to the marginal cost of producing the item C: Set a high price initially then lower gradually to increase demand D: Set a low price initially to get a large market share, increase later
- Prestige pricing sets prices artificially high to foster the impression of a high-quality product.
- When pricing your item, you are required to meet the parity requirements of your selling agreement as well as the reference price policy. ( )
- The fine quality of the cloth_________ its high price.
- He can't pay () as the salesman asked for. A: as a high price B: as high a price C: as high as a price D: as high price