Which of the following is an example of direct selling?
A: E&OE sells its herbal skincare products exclusively through its stand-alone stores.
B: TCJ is a telemarketing firm that sells products from a number of different suppliers.
C: Jayne's sells most of its products to customers through home sales parties.
D: J3 is an online shopping portal where customers can buy directly from manufacturers.
A: E&OE sells its herbal skincare products exclusively through its stand-alone stores.
B: TCJ is a telemarketing firm that sells products from a number of different suppliers.
C: Jayne's sells most of its products to customers through home sales parties.
D: J3 is an online shopping portal where customers can buy directly from manufacturers.
举一反三
- The expanding a company’s operations either backward into an industry that produces inputs for its products or forward into an industry that uses, distributes, or sells its products is known as:
- A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.
- Which of the following is an example of retailing? A: Dylan's sends catalogs to retail, industrial, and institutional customers. B: SEZ U Inc. sells a limited line of fast-moving goods to small retailers for cash. C: BEL Inc. sells FMCG goods to merchant wholesalers and distributors. D: Praxis International sells products to consumers directly through the Internet.
- Which of the following illustrates the use of information systems to<br/>strengthen customer and supplier intimacy?() A: A hot tub dealer's use of information systems to determine which<br/>models and options its customers are most likely to buy<br/> B: A shoe manufacturer's use of information systems in selling custom,<br/>made-to-order shoes directly to customers<br/> C: A PC manufacturer's use of information systems to facilitate direct<br/>access from suppliers to production schedules<br/> D: A grocery store chain's use of information systems to produce<br/>products and services at a lower price than competitors
- Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.