Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.
举一反三
- Through concentrated marketing, a firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation it acquires.
- For products where the firm has market power, coordination in the supply chain can be achieved and supply chain profits maximized through the use of
- ( )is dividing a market into smaller segments with distinct needs, characteristics or behavior that might require separate marketing strategies or mix.
- The set of controllable, tactical marketing tools that the firm blends together to produce its response to the wants of its target market are called its _____.
- Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning. A: market targeting B: marketing implementation C: supply-chain analysis D: price discrimination E: market diversification