举一反三
- Through concentrated marketing, a firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation it acquires.
- For products where the firm has market power, coordination in the supply chain can be achieved and supply chain profits maximized through the use of
- ( )is dividing a market into smaller segments with distinct needs, characteristics or behavior that might require separate marketing strategies or mix.
- The set of controllable, tactical marketing tools that the firm blends together to produce its response to the wants of its target market are called its _____.
- Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning. A: market targeting B: marketing implementation C: supply-chain analysis D: price discrimination E: market diversification
内容
- 0
If a firm charges more than the market price, it loses all its customers to other firms.
- 1
Which of the following is an example of direct selling? A: E&OE sells its herbal skincare products exclusively through its stand-alone stores. B: TCJ is a telemarketing firm that sells products from a number of different suppliers. C: Jayne's sells most of its products to customers through home sales parties. D: J3 is an online shopping portal where customers can buy directly from manufacturers.
- 2
Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.
- 3
A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.
- 4
Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.