A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.
举一反三
- Which of the following is an example of direct selling? A: E&OE sells its herbal skincare products exclusively through its stand-alone stores. B: TCJ is a telemarketing firm that sells products from a number of different suppliers. C: Jayne's sells most of its products to customers through home sales parties. D: J3 is an online shopping portal where customers can buy directly from manufacturers.
- _________ pertains to how a business and its products are perceived in the marketplace.
- How can you control your products while you are away from home?
- The level of literacy in one country makes no difference to how a company labels and advertises its products in that country.
- To see which products your customers are using and the frequency they’re using them, you can ask, “________” A: Who else could find our product useful? B: How would you compare our products to our competitors’? C: How often do you use our products? D: How would you rate the value for money?