Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by ________.
A: product labels
B: product attributes
C: support services
D: product packaging
E: branding
A: product labels
B: product attributes
C: support services
D: product packaging
E: branding
举一反三
- The development of a product starts by defining the benefits it offers to consumers. These benefits are commonly presented and delivered by _____ . A: product attributes B: product packaging C: product naming D: product labelling
- 中国大学MOOC: The development of a product starts by defining the benefits it offers to consumers. These benefits are commonly presented and delivered by _____
- Suppose that a product benefits from a successful advertising campaign. The result is that:
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- The packaging, brand, quality and style of the material products belongs to ( ). A: core product layer B: potential product layer C: form product layer D: additional product layer