The development of a product starts by defining the benefits it offers to consumers. These benefits are commonly presented and delivered by _____ .
A: product attributes
B: product packaging
C: product naming
D: product labelling
A: product attributes
B: product packaging
C: product naming
D: product labelling
举一反三
- 中国大学MOOC: The development of a product starts by defining the benefits it offers to consumers. These benefits are commonly presented and delivered by _____
- Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by ________. A: product labels B: product attributes C: support services D: product packaging E: branding
- Price is the sum of all the ______ that consumers exchange for the benefits of having or using the product or service.
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
- The packaging, brand, quality and style of the material products belongs to ( ). A: core product layer B: potential product layer C: form product layer D: additional product layer