Which of the following product mix pricing strategies involves pricing products that can only be used with the main product?
A: by-product pricing
B: product bundle pricing
C: captive product pricing
D: product line pricing
E: optional product pricing
A: by-product pricing
B: product bundle pricing
C: captive product pricing
D: product line pricing
E: optional product pricing
举一反三
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing
- New product pricing strategies contain skimming pricing, penetration pricing and neutral pricing strategies. (<br/>)
- One of thepurposes of product bundle pricing is to remove old stock.
- In the initial stage of the product life cycle, the pricing strategy that sets high product prices in order to maximize profits is called the penetration pricing strategy.
- A company set it's the price of a product as $1.99 than $2. This reflect they adopt ( ) . A: Integer Pricing B: Mantissa pricing C: Prestige pricing D: Product-form pricing