• 2022-06-18
    Which of the following product mix pricing strategies involves pricing products that can only be used with the main product?
    A: by-product pricing
    B: product bundle pricing
    C: captive product pricing
    D: product line pricing
    E: optional product pricing
  • C

    内容

    • 0

      7.2 In<br/>the initial stage of product life cycle,we call the pricing<br/>strategy that sets high product prices in order to maximize profits as___?() A: satisfactory<br/>pricing strategy B: penetration<br/>pricing strategy C: skimming<br/>pricing strategy D: psychological<br/>pricing strategy

    • 1

      The purpose of product bundle pricing is to remove old stock. A: 正确 B: 错误

    • 2

      Which method of pricing is most easily applied when two or more markets for the product or service can be kept entirely separate from each other? A: Price discrimination B: Product line pricing C: Skimming D: Volume discounting

    • 3

      中国大学MOOC: The purpose of product bundle pricing is to remove old stock.

    • 4

      Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.