KFC sells Youtiao， a kind of Chinese doughnut， at its outlets in China。 The Youtiao is considered an important part of a Chinese breakfast menu。 In marketing terms， KFC is practicing a _____ strategy。（ ）
A: positioning
B: localization
C: segmentation
D: indigenous
A: positioning
B: localization
C: segmentation
D: indigenous
举一反三
- 47. What<br/>is KFC’s natural advantages over McDonalds’ in the<br/>Chinese market() A: KFC<br/>entered China earlier than McDonalds’ B: KFC’s<br/>core products are preferred by most Chinese C: KFC’s<br/>local partners have more local government connections D: KFC’s<br/>products fit Chinese market better
- In the example of KFC, what makes KFC China a STAR in those four profit centers?( ) A: special food menu B: all of above C: high market share and high sales growth rate D: an aggressive strategy
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- All marketing strategy is built on segmentation, targeting, and ________. A: positioning B: product C: planning D: promotion E: performance
- KFC introduces a new knid of lifestyle to children A: KFC is a new kind of lifestyle B: KFC affects children's life C: KFC is new to children D: KFC is strange to children