The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
举一反三
- This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation
- Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning. A: market targeting B: marketing implementation C: supply-chain analysis D: price discrimination E: market diversification
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- All marketing strategy is built on segmentation, targeting, and ________. A: positioning B: product C: planning D: promotion E: performance