Sales promotion consists of forms of promotion such as coupons, product samples, and rebates that support advertising and selling.
举一反三
- Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? A: sales promotion and advertising B: advertising and publicity C: publicity and personal selling D: reminder advertising and personal selling E: sales promotion and personal selling
- Coupons, contests, and sampling are examples of sales promotion activities.
- Of the main consumer promotion tools, which is the most effective for introducing a new product? A: coupons B: sampling C: cash refunds D: advertising
- Of the main consumer promotion tools used to introduce a new product, which is the most costly? A: coupons B: sampling C: cash refunds D: advertising
- Contests, free samples, and coupons are examples of personal selling.