A: coupons
B: sampling
C: cash refunds
D: advertising
举一反三
- Of the main consumer promotion tools, which is the most effective for introducing a new product? A: coupons B: sampling C: cash refunds D: advertising
- Sales promotion consists of forms of promotion such as coupons, product samples, and rebates that support advertising and selling.
- Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? A: sales promotion and advertising B: advertising and publicity C: publicity and personal selling D: reminder advertising and personal selling E: sales promotion and personal selling
- Coupons, contests, and sampling are examples of sales promotion activities.
- Which of the following ways of product promotion is NOT mentioned in the Text? A: Contacting possible customers by telephone. B: Advertising it on billboards. C: Using direct marketing mailshots. D: Advertising it on radio.
内容
- 0
Which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations? A: sales promotion B: direct marketing C: horizontal diversification D: public relations
- 1
What can be a poster used for？ A: introduction for a product, a person or a company, etc.. B: marketing C: recruting, advertising D: production E: promotion F: playing
- 2
The most visible type of advertising is national consumer advertising, with an another name for this ________.
- 3
The new product enjoyed much success when first _____ to the market, which was out of our expectation. A: introduced B: introduce C: introducing D: to introduce
- 4
Which of the following is one of the five major promotion tools? A: direct marketing B: strategic positioning C: product line filling D: market diversification