Of the main consumer promotion tools used to introduce a new product, which is the most costly?
A: coupons
B: sampling
C: cash refunds
D: advertising
A: coupons
B: sampling
C: cash refunds
D: advertising
举一反三
- Of the main consumer promotion tools, which is the most effective for introducing a new product? A: coupons B: sampling C: cash refunds D: advertising
- Sales promotion consists of forms of promotion such as coupons, product samples, and rebates that support advertising and selling.
- Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? A: sales promotion and advertising B: advertising and publicity C: publicity and personal selling D: reminder advertising and personal selling E: sales promotion and personal selling
- Coupons, contests, and sampling are examples of sales promotion activities.
- Which of the following ways of product promotion is NOT mentioned in the Text? A: Contacting possible customers by telephone. B: Advertising it on billboards. C: Using direct marketing mailshots. D: Advertising it on radio.