Use an emotional appeal when the
A: product is expensive; long-lasting; or important to health, security, and financial success.
B: product is inexpensive, short-lived, or nonessential.
C: reader is comparing similar products from other companies.
D: readers have a college education.
A: product is expensive; long-lasting; or important to health, security, and financial success.
B: product is inexpensive, short-lived, or nonessential.
C: reader is comparing similar products from other companies.
D: readers have a college education.
举一反三
- Brands are more than just product names. They are a mark of quality, and it is the __________________ that distinguishes a product from other similar products and gives it a brand identity. （ ） A: name B: tagline C: tastes D: graphics
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- Marketing research that compares your product or service with products or services of other companies in the market is called __________ research A: product or service B: Market C: consumer D: competitive
- Use an emotional appeal when the ( )
- Companies trying to sell and ________ products know that product research plays a vital role in sales success. A: gain B: promote C: response