• 2022-06-07
    Match the words or phrases with their synonymous terms. Sometimes more than one match is possible. 7. attribute
    A: agency
    B: company
    C: incongruence
    D: advertising mail
    E: marketing communication program
    F: media program
    G: inconsistency
    H: non-branded product
    I: point of engagement
    J: promotion
    K: practice helping the brand name to be well-known
    L: a retail bank
    M: quality
    N: the consistent support given to a brand
    O: to continue to buy a product rather than changing to other brands
    P: feature