举一反三
- All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B) A: A. Marketing Plan B: B. Marketing management process C: C. Market research D: D. Market procedure
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning.
内容
- 0
( ）is<br/>useful basis for global market segmentation and target marketing A: Economic System B: Political System C: Stages of market development D: Stages of technology development
- 1
This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation
- 2
Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.
- 3
The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- 4
The<br/>target market is the market the company chooses to serve. ()