The pricing objectives include:
A: pursue profit
B: maintain business
C: improve market share
D: adapt to price competition
E: achieve sales growth
A: pursue profit
B: maintain business
C: improve market share
D: adapt to price competition
E: achieve sales growth
举一反三
- The sales of a particular company in a market, expressed as a percentage of the total sales is called . A: market value B: market share C: market price D: market cap
- Which of the following is NOT a type of pricing objective? A: elasticity B: market share C: profit D: competitive effect E: image enhancement
- Which of the following is a definition of the Market Skimming pricing strategy? A: Add a profit margin to the total cost of producing the item B: Add a profit margin to the marginal cost of producing the item C: Set a high price initially then lower gradually to increase demand D: Set a low price initially to get a large market share, increase later
- In the example of KFC, what makes KFC China a STAR in those four profit centers?( ) A: special food menu B: all of above C: high market share and high sales growth rate D: an aggressive strategy
- What is the main purpose of the enterprise? （ ） A: improve the management level B: gain market share, C: Profit D: expand the scale of the enterprise