Which of the following is NOT a type of pricing objective?
A: elasticity
B: market share
C: profit
D: competitive effect
E: image enhancement
A: elasticity
B: market share
C: profit
D: competitive effect
E: image enhancement
举一反三
- Which of the following pricing strategies would likely be used in a market where no other competitive products are available ？（） A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing
- Which of the following is a definition of the Market Skimming pricing strategy? A: Add a profit margin to the total cost of producing the item B: Add a profit margin to the marginal cost of producing the item C: Set a high price initially then lower gradually to increase demand D: Set a low price initially to get a large market share, increase later
- The pricing objectives include: A: pursue profit B: maintain business C: improve market share D: adapt to price competition E: achieve sales growth
- To meet the pricing objective of maximizing profit margin, _____ pricing strategies is often employed.
- Which of the following is least likely to be a reason for seeking a stock market flotation? A: Improving the existing owners' control over the business B: Access to a wider pool of finance C: Enhancement of the company's image D: Transfer of capital to other uses