A: elasticity
B: market share
C: profit
D: competitive effect
E: image enhancement
举一反三
- Which of the following pricing strategies would likely be used in a market where no other competitive products are available ？（） A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing
- Which of the following is a definition of the Market Skimming pricing strategy? A: Add a profit margin to the total cost of producing the item B: Add a profit margin to the marginal cost of producing the item C: Set a high price initially then lower gradually to increase demand D: Set a low price initially to get a large market share, increase later
- The pricing objectives include: A: pursue profit B: maintain business C: improve market share D: adapt to price competition E: achieve sales growth
- To meet the pricing objective of maximizing profit margin, _____ pricing strategies is often employed.
- Which of the following is least likely to be a reason for seeking a stock market flotation? A: Improving the existing owners' control over the business B: Access to a wider pool of finance C: Enhancement of the company's image D: Transfer of capital to other uses
内容
- 0
Which of the following is least likely to be a reason for seeking a stock market listing? A: Enhancement of the company's image B: Transfer of capital to other users C: Improving existing owners' control over the business D: Access to a wider pool of finance
- 1
_________________ is to price products below fair market values as a competitive weapon to drive weaker competitors out of the market. A: Experience Curve Pricing B: Predatory Pricing C: Multipoint Pricing D: Strategic Pricing
- 2
Which of the following is the most elementary pricing method? A: value pricing B: going-rate pricing C: markup pricing D: target-return pricing E: perceived-value pricing
- 3
Which one of the following activities would most likely be considered a long-run pricing decision? A: one-time-only special order pricing that would result in achieving the break-even point B: product mix adjustments in a competitive market C: setting prices to generate a reasonable rate of return on investment D: changing prices in response to weak demand
- 4
Which of the following is not a button? ( ) A: type=”button” B: type=”reset” C: type=”image” D: type=”submit”