举一反三
- New product pricing strategies contain skimming pricing, penetration pricing and neutral pricing strategies. (<br/>)
- 7.2 In<br/>the initial stage of product life cycle,we call the pricing<br/>strategy that sets high product prices in order to maximize profits as___?() A: satisfactory<br/>pricing strategy B: penetration<br/>pricing strategy C: skimming<br/>pricing strategy D: psychological<br/>pricing strategy
- Which of the following factors would be likely to influence an organisation's pricing decision for its products?
- discrimination<br/>pricing ______
- skimming<br/>pricing ______
内容
- 0
Informationmay be relevant for one decision and the same information may be irrelevant foranother decision.
- 1
Which of the following statements is not correct regarding a firm's decision-making? A: The decision to shut down and the decision to exit are both short-run decisions. B: The decision to shut down and the decision to exit are both long-run decisions. C: The decision to shut down is a short-run decision, whereas the decision to exit is a long-run decision. D: The decision to exit is a short-run decision, whereas the decision to shut down is a long-run decision.
- 2
Which one of the following activities would most likely be considered a long-run pricing decision? A: one-time-only special order pricing that would result in achieving the break-even point B: product mix adjustments in a competitive market C: setting prices to generate a reasonable rate of return on investment D: changing prices in response to weak demand
- 3
Translate the following marketing-related terms into Chinese.[br][/br] [br][/br] 1. customer lifetime value 2. marketing mix 3. variable costs 4. market-skimming pricing 5. segmented pricing 6. optional product pricing 7. exclusive distribution 8. factory outlet 9. buzz marketing 10. personal selling
- 4
____10.A foolish decision is a bad decision.