7.2 In
the initial stage of product life cycle,we call the pricing
strategy that sets high product prices in order to maximize profits as___?()
A: satisfactory
pricing strategy
B: penetration
pricing strategy
C: skimming
pricing strategy
D: psychological
pricing strategy
the initial stage of product life cycle,we call the pricing
strategy that sets high product prices in order to maximize profits as___?()
A: satisfactory
pricing strategy
B: penetration
pricing strategy
C: skimming
pricing strategy
D: psychological
pricing strategy
举一反三
- In the initial stage of the product life cycle, the pricing strategy that sets high product prices in order to maximize profits is called the penetration pricing strategy.
- New product pricing strategies contain skimming pricing, penetration pricing and neutral pricing strategies. (<br/>)
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- Match a pricing strategy on the left with a reason on the right.
- 7.5 What<br/>aspects should be considered when we are formulating<br/>a pricing strategy?()<br/>Options: A: combined<br/>costs B: competitive<br/>position of the market C: market<br/>demand D: business model of the company