Which of the following is true with regard to price?
A: Historically, price has had the least perceptible impact on buyer choice.
B: Price is the least flexible element in the marketing mix.
C: Unlike product features and channel commitments, prices cannot be changed quickly.
D: Price is the sum of all the values that customers give up to gain the benefits of having a product.
E: Prices only have an indirect impact on a firm's bottom line.
A: Historically, price has had the least perceptible impact on buyer choice.
B: Price is the least flexible element in the marketing mix.
C: Unlike product features and channel commitments, prices cannot be changed quickly.
D: Price is the sum of all the values that customers give up to gain the benefits of having a product.
E: Prices only have an indirect impact on a firm's bottom line.
举一反三
- Price is the sum of all the ______ that consumers exchange for the benefits of having or using the product or service.
- The impact of the price of oil on all prices in the economy. A: Microeconomics B: Macroeconomics
- All of the following are elements in a marketing mix except ______ . A: plan B: place C: price D: product
- Price targeting strategy is a strategy that charges price-sensitive customers higher prices and price-insensitive customers lower prices for the same product. It is also known as price discrimination.
- Product, price, place and production are called Marketing Mix. 答