Price targeting strategy is a strategy that charges price-sensitive customers higher prices and price-insensitive customers lower prices for the same product. It is also known as price discrimination.
举一反三
- By offering lower prices to customers who buy a large quantity, a monopoly is price discriminating.
- If competitors get together to raise or lower prices, this act is ______. A: price discrimination B: deceptive pricing C: resale price maintenance D: price fixing
- By offering lower prices to customers who buy a large quantity, a monopoly is price discriminating. A: 正确 B: 错误
- When customers buy a product, they are interested in more than just the price; they are interested in the total ________ of obtaining, using and disposing a product. A: prices B: costs C: services D: troubles
- Which of the following is true with regard to price? A: Historically, price has had the least perceptible impact on buyer choice. B: Price is the least flexible element in the marketing mix. C: Unlike product features and channel commitments, prices cannot be changed quickly. D: Price is the sum of all the values that customers give up to gain the benefits of having a product. E: Prices only have an indirect impact on a firm's bottom line.